The automotive market Electrification revolution happening today is hungry of both power and efficiency to enable extra miles at lower cost. The strongly reduced switching losses of SiC provide a dramatic enabler of the 800V Bus implementation, and increasing maturity of the wide bandwidth technology has been boosting adoption of SiC components by EV market disruptor and incumbent OEMs and Tier#1, in their inverters for power traction. Access to high-Quality SiC substrates and general supply chain security is key to secure long duration programs. Scaling manufacturing with larger-diameter single-crystal wafers, improving defectivity and yield choosing the best die size in line with modules to be implemented, are all possible approach to optimize cost of material while increasing performance, and still feed the huge growth of market demand for these power devices.
As part of the Automotive EV-Traction Solutions business unit, he leads the Application and PLM team of Munich, Germany in the assigned regions and WW activities. The scope is to define and develop new SiC and Si Power Module and Bare DIE portfolio in response to market demand, and specific business engagements, considering system solutions as well on top of the dedicated semiconductors, in cooperation with all the OEMs and Tier1 investing in electric vehicles. Previously at Cree/Wolfspeed, he was leading the regional BU Marketing and Application effort for Discrete, Power Modules and DIE, in both Automotive and Industrial markets. He worked almost 11 years at Texas Instruments, since moving to from Italy to Germany. At TI, his Business Development responsibilities remained centered on Power products with application focus swinging from Telecommunications and Cloud, leveraging his earlier career in Siemens, Ericsson and ST Microelectronics, to Automotive systems. In his last years at TI, the activity of his system engineering team was focused on HEV-EV Automotive market sector, developing specific system expertise and contributing the development of new power parts and collaterals, dedicated to the OBC, DCDC and Traction Inverter End Equipment.